Session 2: Visual Design & Art of Persuasion
My Visual Design:
Our main task
for the lesson today was looking into Gestalt Branding. There are 5 laws when
customising a poster for a brand, product or charity or even film.
For poster one I
chose Pandora with law of Proximity. I noticed they always place the crown of
their brand on top of the let ‘o’ in their name. Keeping this idea of
simplicity from Nielsen, I used one of their bracelets to resemble the ‘o’
while placing the charms around and use the logo’s crown to define the brand.
The crown is iconic for Pandora so I wanted to incorporate their royalty; the
crown also highlights the power of the brand and fashionable they are. I feel
this works for Pandora because it combines all their elements into one design
whilst still representing the logo of their brand.
According to the Encyclopaedia Britannica, the
meaning of Gestalt is ‘the way a thing has been “placed” or “put together”’ (Encyclopaedia
Britannica, 2019).
Looking over the ten usability points when
evaluating a design by Jakob Nielsen in the book of ‘The Principles and
Processes of Interactive Design’ by Jamie Steane I was influenced to create my poster
designs based on Nielsen’s first point as he talks about elegant simplicity
where you keep it minimal as it creates attraction.
Poster
1:
For poster one I
chose Pandora with law of Proximity. I noticed they always place the crown of
their brand on top of the let ‘o’ in their name. Keeping this idea of
simplicity from Nielsen, I used one of their bracelets to resemble the ‘o’
while placing the charms around and use the logo’s crown to define the brand.
The crown is iconic for Pandora so I wanted to incorporate their royalty; the
crown also highlights the power of the brand and fashionable they are. I feel
this works for Pandora because it combines all their elements into one design
whilst still representing the logo of their brand.
Poster
2:
This time I tried re-creating a poster for one of my
favourite films using the theory of similarity. The original Tangled posters are
complex as they incorporate many elements. I used one element to define the
whole design focusing on Rapunzel’s dream to see the lanterns which always
float on her birthday. I was inspired by the multiple beer glasses from our
presentation overlaid with each other so I decided to do this with the
lanterns. I positioned the lanterns to look as if they are floating upwards
highlighting Rapunzel’s birthday and the time she got to see it happen.
Ferdinand
de Saussure came up with the signifier and the signified when analysing what we
see. I found out from Steven Bradley how denotations and connotations describe
the relationship between the signifier and signified. It’s helped me learn how
important connotations are when it comes to understanding the meaning behind an
idea. Bradley knows everyone won’t have the same connotations; whilst
completing the activity it became clear how connotations manipulate the design
to draw us in to believe its intended idea.
Seminar:
Ferdinand
de Saussure came up with the signifier and the signified when analysing what we
see. I found out from Steven Bradley how denotations and connotations describe
the relationship between the signifier and signified. It’s helped me learn how
important connotations are when it comes to understanding the meaning behind an
idea. Bradley knows everyone won’t have the same connotations; whilst
completing the activity it became clear how connotations manipulate the design
to draw us in to believe its intended idea. 
Later
we further looked into the importance of colour and typography as they are good
influences of persuasion. Bruce Jones claims colour is important as it expresses
messages, generates emotions and brings ideas to life. When choosing colour it
shouldn’t be colours that you like because then it doesn’t strengthen the
design. Text is just as important as it’s what attracts the readers as well
keep their attention attached.
This lesson was interesting as it provided insight
to design I haven’t thought about before and I’m considering taking this on as
my extended task as I believe it could help with storytelling in film.
Bibliography
Encyclopaedia Britannica, inc (2019), ‘Gestalt
psychology’, Encyclopaedia Britannica,
28 November, https://www.britannica.com/science/Gestalt-psychology
accessed on 06/03/2020
Steane, J. (2013), ‘The principles and processes of
interactive design’ [online], Fairchild Books, available from Bloomsbury
Applied Visual Arts, accessed on 02/03/2020
Vanseo Design, 2005, Denotation And Connotation — Literal And Implied Meaning, Steven
Bradley, accessed on 12/03/2020, https://vanseodesign.com/web-design/denotation-connotation/
Engadget, 2004, 8
Reasons Why Typography Is Important, Nabin Paudyal, accessed on 13/03/2020,
https://www.engadget.com/2016/07/17/8-reasons-why-typography-is-important/
Jones, B (2007), ‘Color Theory: The Importance of
Color in Web Design’, Design &
Promote Blog, 27 June 2014, https://www.designandpromote.com/color-theory-the-importance-of-color-in-web-design/?__cf_chl_jschl_tk__=1f8de86c5da5a0953f4198b50f804a00e4dfb143-1584095954-0-Ac5NcSqDclXb8LlGcif26npDE8kFdXjOBkfjkOT3s4Wu3jrOwUF9CDQ7HXWidjib-13F6UzZLS5hPEjGYhGMkRJ3fT711w8N8lG69XUHLdX-i69uRrozUeCa1l0UOJgDbcXDk327y9tLTpK3bIcEP7aWdfuDzMN5VZOUqRoke1gITTssuUwFt-aZs_frxu4moFQBqivjT0RwuNKiw17ZWUziw5wSBFo_r2tkT5iLnEX5C1bPS7d3zJ3U9jgyt4rvUTZfdjRwXAucPkmIk51CSbhAjPkOB80FhTPQ4aHho-sK4x15V8Vr1EEFNONtwrhmiTG7oZuKIhYS3LQyArdrVFQAfznVCUcCRv0NAPMWl9fLSbFeiqfWJvEmbqZ4Bt1JIqB6pubhHcGmX0SCYLIaDQM
accessed on 13/03/2020
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