Evaluation

Whilst on this course, I have explored and learnt about many personal interactions within the digital world and how they help to create interesting narratives and how the art of persuasion draws in audiences. With these skills I’ll be able to take forward in the future on my course. I have developed skills which enable me to produce innovative designs using a range of digital media sites to fashion interactive narratives, posters, reinventing narratives and developing narratives through transmedia.

I thoroughly enjoyed taking part in the non-linear storytelling and transmedia sessions. Both sessions shown me a very different take on storytelling and how it can be constructed. During the non-linear storytelling session, I was drawn in most by the twine task because it showed me how interaction between story and audience can be formed. It was compelling due to the freedom to create what I wanted using what I learned from the past sessions. I felt the same with the transmedia task; in both sessions I drew heavily on the second session focusing on visual design as the art of design attracts people in based on what they see: colour, text or images as these are essential in selling an idea or product. I reflected heavily on this idea through non-linear storytelling because, I included videos from the film ‘Frozen’ to help tell the story but also so the audience could engage with the narrative. The second time, I included images to highlight important elements it some life. In conjunction with this, in the transmedia task colour was a great learning aspect for me when designing the YouTube channel for Rapunzel because I manipulated the colour purple for the audience perception of the character to identify how it’s symbolic to the character.

Session three didn’t have as much of an effect on me as the other sessions have because, I feel there wasn’t a range of techniques being perused and it wasn’t very interactive as the other tasks. This session proved to me my area of interest lied with the creative side of media, producing my own designs. One area did resonate with me during this session which was the recreation of a fairy-tale. We used Pixar’s spine theory to recreate a story of own where my group based it off Snow White. The significance of this task was to form a narrative reflecting modern society; I learnt from this area of the session narratives can be constructed from narratives that have already been created such as Frozen being adapted from The Snow Queen.

Overall, this module is useful for Film, TV and Digital Production because when brainstorming ideas for a film we could take the idea from session three of moving image and semiotics to take a narrative and use Pixar’s spine theory to re-imagine a story. As well as this, I can take this idea further in my future career; if I were working in a Lionsgate production I could base a film off a book series for example ‘The Darkest Powers’ by Kelley Armstrong and use the spine theory to bring forward the key moments of the story. When creating future films I can use the knowledge of how importance colour and text is when manipulating a mood and atmosphere for the scene and how it will draw in the audience. 

After taking part in this module I have gained a variety of valuable skills and techniques. For my media rich project I have made the decision to take on transmedia further rather than the twine task as I enjoyed this a lot and I feel there is more experimentation with advancing my skills with transmedia. My aim is to focus on the extinction of snow leopards through either a creation of a website or an interactive poster. I’ll draw focus on facts about snow leopards, their habitat and how they can be protected. I’m possibly drawing closer to an interactive poster to experiment with interaction through images with Visme in hope to evoke an emotional response from viewers convincing them to save the animal.