Session 5: Transmedia Storytelling
Today’s session let us look back over the past few sessions which spoke about interaction. From the first week we looked into the idea of Web 2.0 and how when it was created people were able to interact and work collaboratively on many platforms. It turned out this played a crucial part in what I learned today. The focus on today’s lesson helped me look into the idea of transmedia and how it helps promote products on many different channels. According to Henry Jenkins he states “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.” (Jenkins and Jenkins, 2007) My further understanding of this is the concept of transmedia is to help tell a story. This was demonstrated effectively for the creation of ‘Cloverfield’. The cr...